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Our Story

As a native of Madison, Wisconsin, Milo Pinkerton’s upbringing and passion have fueled his desire to create unique architectural designs that feel more like home. In 1988, Milo Pinkerton had a vision to develop affordable, independent and senior communities in Wisconsin. That vision led to the founding of MSP Real Estate.

In 2000, after ten successful developments, Milo channeled his passion for developing into creating high-quality senior housing that is known as Heritage Senior Living, the . Now located throughout Wisconsin – with 16-plus locations statewide, including Lincoln Village – our communities focus on Independent Senior Living, Assisted Living, Enhanced Assisted Living and Memory Care.

Milo’s focus on senior housing was partially driven by his own parents’ need for additional care. (They are currently residents at Heritage Monona!) Each community is thoughtfully designed in a timeless craftsman style of architecture. Our warm and inviting atmosphere creates a homelike environment for our residents and their guests.

Now Heritage Senior Living employs over 650 people and serves more than 1,500 residents across Wisconsin. Milo says, “As a company, we are devoted to growing the senior housing market in Wisconsin, while ensuring our housing is a commitment to quality while providing professional and trusting care services to the individuals we serve.”

The Heritage and Lincoln Village Philosophy of Care includes five key principles: Independence, Individuality, Privacy, Choice and Dignity. These principles guide all the programs and services we offer.

Heritage’s mission is to create vibrant communities that feel like home, provide quality care, and employ compassionate caregivers who treat our residents as if they were their own family. Heritage prides itself on being open and accepting to all our residents and their individual care needs. This commitment to excellent care, along with a comforting homelike setting, is what makes Heritage Senior Living the premiere senior housing company in Wisconsin.